Under the impact of repeated fluctuations in the epidemic, the development of the cultural and tourism industry can be described as twists and turns. Finding new breakthroughs to cope with the normalization of epidemic prevention and control and changes in tourism demand has become an important topic for cultural and tourism companies. 

In the past, the focus of travel consumption paid more attention to the function of travel and vacation, and the health function did not pay too much attention. However, with the help of this epidemic, the integration of "cultural tourism + health care" has become a general trend. Cultural tourism projects introduce high-level medical and health resources to realize the combination of cultural tourism products and health care. Have greater development opportunities. 

The integration of new technologies, new concepts, and new elements injects new vitality and vitality into the traditional cultural, tourism, and health care model, and opens up a new form of tourism, residence, and health care.

Migratory bird-style living and health care model

Avoid the summer heat and cold to avoid the haze, nourish the mind and health. In summer, go to the north to escape the heat, and in the winter to the south to escape the cold. Migratory bird-style living and living is the main mode of living and living in my country. It is mainly divided into three categories: warm winter living and living, summer summer living and living and scenic living and living.

Nowadays, the well-known tourist cities and tourist destinations in China benefit from the migratory bird-style residence and rehabilitation model. However, under this model, some areas are also affected by the climate and seasons, and the tourist peak and off-season are too clear. Take the summer resort Qinhuangdao as an example. Every summer, many tourists come to Beidaihe to escape the summer heat and take a leisure vacation. In autumn and winter, the flow of people is relatively sparse.
Breaking the seasonality of tourism, attracting more tourists to visit and stay permanently, and turn short-term sightseeing tours into long-term sojourns and vacations, has become a pain point that needs to be solved urgently in the migratory bird-style residence and rehabilitation model. 

Incorporating health and wellness elements into tourism is becoming a new attempt to break the game. A special wellness experience project with a sense of science and technology incorporated into the amusement facilities, through characteristic rehabilitation and health promotion, allows tourists to obtain health premiums while playing, creating tourism, leisure and vacation, chronic disease treatment, rehabilitation, health care, etc. The theme of functional characteristics, with health and wellness experience to fill the gaps in the "full domain + full season" tourism market. 

Rehabilitation-style residence and wellness model 

A one-time recuperation, residence, and health care will not only gain the nourishment of the scenery and climate, but more importantly, the value-added health. The convalescent type of residence and rehabilitation takes medical care, disease and health, rehabilitation and cultivation as the themes. Tourists carry out effective health management while traveling. The "rehabilitation and cultivation" tourism service is the highlight of the convalescent type of residence and rehabilitation model.

The creation of a medical tourism resort that combines high-end medical tourism with characteristic health care in Hainan Province has explored many new ways and methods for the development of tourism in my country. By promoting the integrated development of tourism, health care, elderly care and other industries, we will accelerate the creation of an international medical tourism destination, intercept domestic tourists, attract overseas consumption, and create a city vision centered on residence and health.

It is the kingly way to create its own unique health and recuperation service project by convalescent residence and wellness. At the time when sub-health and chronic diseases are spreading, we will introduce advanced medical equipment and medical models to improve health care services and supporting facilities, with the help of high-quality medical resources and targeted individual health services. 

Through the characteristic HRA health risk assessment, early disease screening, and PMR microcirculation repair, it promotes the treatment of chronic diseases and rehabilitation and attracts tourists to stop and live. Tourists can enjoy the pleasant scenery during the journey, and they can also experience a comprehensive scientific medical treatment plan that is difficult to enjoy in other places. 

Pastoral-style residence and wellness model 

Looking for a place with beautiful mountains and clear waters and a paradise, a small stay to rejuvenate your body and mind, and enjoy a healthy life of "returning to the garden".
Rural residence and wellness, relying on farmhouses, rural green pastoral landscapes, farming entertainment experience, and characteristic rural customs, through revitalizing the original ecological countryside and pastoral resources, creating an "ecology + wellness" model to promote rural revitalization and wellness cultural tourism Combine. 

Promote the new model of "healthcare + cultural tourism" rural residence, introduce an active service health system, integrate the diversified functions of health, health, elderly care, leisure, tourism, etc., create a rural health care community with characteristics, and add special health care Nursing services inject fresh vitality into rural revitalization. 

While driving income generation in the form of "farmhouse", it also transforms idle houses in the village into characteristic houses, builds a multifunctional Beierbao health and wellness experience center, and provides active service-type wellness projects such as health screening and rehabilitation physiotherapy.

Through the introduction of functional medical health testing and intervention equipment, villagers and tourists will be screened for free for cardiovascular and cerebrovascular diseases, Alzheimer’s disease and other diseases risks, and free interventions will be made for related chronic diseases and Alzheimer’s risks to promote health tourism and research Tourism, country houses, and many new businesses have developed.

The sudden outbreak of the epidemic is both a disaster and an opportunity for the cultural and tourism industry. Some tourism companies will fall, and some tourism companies will certainly come to the fore. It is necessary to pay attention to the weak links in cultural tourism projects and trends in innovative fields, apply health care technology to create new models, new formats, and new demands, cultivate internal skills, optimize services, and better embrace the retaliatory consumption rebound after the epidemic.