At present, tourist towns on the market are roughly divided into two categories. One is the tourist towns developed from the original ancient villages and towns, and the other is the newly-built tourist towns with the help of tourist resources and transportation advantages. Regardless of the first or second category, facing the ever-changing market environment, it needs to be continuously updated and upgraded to maintain its continuous market vitality and social value. As for how a cultural tourism town can achieve its successful landing, accurate overall positioning and core business format positioning are indispensable in the early stage. Let's take a look at the four most classic cultural tourism towns abroad.

Bath Town (UK) 

The town of Bath is about 160 kilometers away from London. It not only has medieval and 18th-century Georgian architecture, but also famous for its unique hot spring resources. It is a town where leisure, vitality and historical heritage coexist. Bath Hot Springs is a famous hot spring in England, excavated by the ancient Romans in the 1st century AD. 

For thousands of years, Bath Spa has been popular with tourists. After the 17th century, the British government rebuilt the spa facilities and established a Roman bath museum on the original site of the ancient Roman baths. So far, visitors can walk through the sauna pool, large bathroom, and exquisite stone carvings, and they can recall the glory of the ancient Roman Empire. In addition to the thermal spa, the ancient buildings of Bath have also been included in the "World Heritage List" by UNESCO. Among them, the ancient building complex "Royal Crescent" is the most representative Palladian style building. The ancient Bath is also full of vitality. Every year there are Bath International Music Festival, Bath Film Festival, Oktoberfest, International Puppet Festival, etc. for visitors to participate in. 

Evian Town (France) 

The small town of Evian is famous for the world-renowned Evian mineral water. Because of its unique geographical location-Lake Leman with an area of 224 square kilometers at the foot and the Alps covered with snow all year round on the back, the town attracts many tourists to recuperate in summer and ski in winter. The source of Evian water is the alpine snowmelt and mountain rainwater in the Alps. 

It's preciousness lies in the natural filtration and mineralization of glacial sands for 15 years. Evian Hot Springs, which is known as the only natural isotonic hot spring in the world, has a pH value of almost neutral and is very beneficial to the skin. Therefore, the use of precious hot spring water for treatment has become a rush for tourists. In addition to the spa treatments, the flowers in the town of Evian are also very splendid and expansive. In addition, the Master Evian Golf Course on the banks of Lake Leman is also a landmark in the town. It is one of the oldest courses in France. 

The small town of Meersburg (Germany) 

Meersburg is located in the southwest corner of Germany, adjacent to Switzerland. On the top of the small town, there is an old castle with the same name as the town. The beautiful Lake Constance is quietly anchored and it is so beautiful that the poetess Annette chose to live here forever and gave birth to immortal poems such as "Old Castle" and "Lakeside Wine Shop".  We can see that she is a good place for vacation or end of life. 

Walking on the streets of the town, there are antique buildings on one side, and the balconies, window sills, and open spaces in front of the doors are decorated with flowers by the locals. The combination of movement and stillness is very appropriate. Order a cup of coffee in the coffee shop facing Lake Constance, spend a leisurely afternoon, and feel the mood of vacation. 

2、Recreational sports 

Interlaken Town (Switzerland) 

The small town of Interlaken is the only place to visit the Jungfrau in the Alps. It is located between Lake Thun and Lake Brienz. There are also many medieval buildings and fortresses, strolling through them, there are not only fairy tale scenery, but also an ancient and fashionable atmosphere. 

It is worth mentioning that Interlaken is also a well-known sports resort, and exciting activities are almost open throughout the year-in summer, mountain excursions and outdoor sports such as surfing, sailing, swimming, tennis, and golf can be carried out here. In winter, cross-country skiing, ice talc, and roller skating are also indispensable. The town of Annwick in the northeast of England is so small that there is no station, and it can't be found in the travel manual, but it became popular because of the famous movie. 

Queenstown (New Zealand) 

If you have watched the "Lord of the Rings" trilogy, the magnificent natural scenery of Queenstown is worth a visit. Many shooting spots in the movie are concentrated here—Brainan Shoal, Dimrielday, Islien, Isengard, Los Lorraine, Amon Han Mountains and Wang Zhu, etc., except for exploring In movie scenes, Queenstown is a paradise for adventurers. It is recognized as an excellent "capital of adventure". There are more than 220 activities and attractions in operation throughout the year, and most of them are integrated with the beautiful natural scenery. In the excitement of sports, you can also feel the picturesque beauty of paradise. Summer in Queenstown is the golden season for mountain biking and hiking enthusiasts. Tourists can also take hot air balloons, white water rafting, bungee jumping, skydiving, jet boating, etc.; in winter, Queenstown is a paradise for skiing, attracting people from Ski lovers from all over the world come. 

Barbizon Town (France) 

Around 1850, a large number of painters such as Rousseau, Corot and Miller moved to Barbizon and lived in the only two guest shops in the town. Gradually formed a group of artists represented by the "Seven Gentlemen of Barbizon" (Miller, Corot, Rousseau, Dubini, Trojon, Diaz, Duppler)-Barbizon School , The original ordinary town is famous for it.

The small town of Barbizon changes its scenery throughout the four seasons, providing painters with a beautiful source of creation, and therefore it is favored by painters. Today, many of Barbizon's houses have been turned into galleries, exhibiting paintings of various styles and genres that are popular today. Many houses are engraved on the outside with a stone stele that a famous painter once lived here. Being able to become the hometown of perfume depends on the warm climate and abundant water and soil in the town, making all kinds of spices and plants find a paradise here, and the flower fields in the town are fragrant in all seasons. 

The small town of Positano (Italy) 

Amalfi Beach in Italy is known as the most beautiful beach in Europe. There are many picturesque towns scattered along its coastline, and Positano is one of the most beautiful. The special thing here is that it has attracted a group of celebrities and artists, which brings together a strong artistic color and a dreamy temperament. 

The special feature of Positano lies in the small white houses that follow the cliffs from the sea and the changing sea views. The unique landscape has attracted a group of scholars, celebrities and artists to settle here, including Picasso, Elizabeth Taylor and the Prince of Naples. In the 1950s, after Nobel Prize winner John Steinbeck visited here, he said: "Positano is a dreamland." 

Eger Town (Hungary) 

As a small heroic city in northern Hungary, the town of Eger was occupied by different peoples in the Middle Ages. It was not only an important military site, but also left a lot of historical stories. Eger Castle is the main attraction in the town. 

The castle was built in the late thirteenth century to defend against foreign insults. It was connected with a tunnel network underground and became a famous base for the defense of Eger. Hungarian writer Gezer Gartoni's novel "The Dark Crescent" is based on the historical facts of the defense war. The small town of Eger was also the cultural center of Hungary during the Renaissance. Today, the town is still full of Baroque buildings and has a laid-back Mediterranean style. In addition, it is also rich in grapes and Hungary's famous bull's blood wine. In a place called "Beauty Valley" in the town, there are dozens of wineries, large and small, for tourists to visit and taste.