As the epidemic prevention and control become normal, outbound travel is shifting to domestic long-term travel and surrounding travel. The cultural travel industry has ushered in new challenges and opportunities. How to create a new pattern of the domestic cultural travel industry has become a common problem faced by the entire industry. Among them, theme parks, as one of the earliest forms of recovery in the domestic cultural tourism industry, promote the rapid recovery and high-quality development of the entire cultural tourism industry.

The first stage is the stage from zero to something before 2014. The success of a number of domestic brand amusement parks was largely due to consumers' low appetite and curiosity about new things at the time. Subsequently, many areas in the country followed suit and established amusement parks. The lack of creative homogeneity of products is one of the problems. A concept content and amusement items are replicated in many places across the country, making consumers prone to aesthetic fatigue. At the same time, most of the IP and brands created by the park are far from reaching the level of international well-known. 

After 2014, China's theme park market has entered the second stage, which is a golden development period in which theme parks multiply the number of projects and transform their quality. The quality transformation of domestic theme parks and the changes in business philosophy are closely related to the entry of overseas entertainment brands into China around 2014. 

The main overseas brands at this stage are Disney, Universal Studios, Six Flags and Merlin Entertainment Group. It can be said that the entry of major overseas entertainment brands has impacted China's theme park market and indirectly brought new international management concepts and service experience. In the face of foreign competition, my country's local brands are "catch up" to further expand their territory. Accompanying this is that market competition has become fierce. The current major domestic theme parks include Changzhou Dinosaur Park, Shanghai Happy Valley, Haichang Ocean Park, etc. 

▲Shanghai Haichang Ocean Park

A theme park is a place where a series of products and activities are connected through a specific theme to create a unique experience for visitors. Due to the nature of the theme park, it naturally needs to choose and choose the "theme". Only by choosing and choosing the theme can the theme be made more extreme. Theme parks need accurate theme positioning and accurate and appropriate theme performance, and they also need irreproducible theme choices. Liandian Cultural Tourism and Yinji Group are long-term partners.

In 2016, they participated in the design and construction of Yinji Le Sea Water World and Ice and Snow Park. In 2017, they began to participate in the design and construction of several areas of the Animal Kingdom. From different perspectives such as entertainment experience, and in response to tourists' expectations for the revisiting of the project, we will work with Yinji Group to build China's most influential animal theme cultural park.

▲Yinji Animal Kingdom

The amusement equipment of the theme park can only form the core selling point and core attraction of the park after successful themed packaging. For example, the "Space Mountain" in Disneyland is a roller coaster packaged in a space canopy, when it runs like an interstellar ship running in space. Visitors experience the infinite joy of traveling through space, forming a unique theme park that cannot be replicated. 

The reason why a theme park is called a theme park is because of the continuity of its themes, so as to create a unique space that makes visitors feel like they are in another world. Story-oriented, we, as designers, must deeply consider the practicability of content such as movement lines and partitions, and then consider the mixed story lines and details of amusement attractions to create a seamless theme environment.

The Happy World Dark Ride Project, which is Unite Art project, integrates many high-tech methods such as sound, light, electricity, machinery, etc., to create a happy world tour with the theme of traveling around the world. 

▲Beijing Happy Valley

▲Guangzhou Chime-Long Paradise

A theme park is an amusement park that can perfectly express abstract concepts with specific facilities, activities, visions, etc., and form a characteristic embodiment. To build a theme park in the new era, detailed, meticulous and scientific theme planning and design must be carried out. And cooperate with the environment, landscape, architecture, street scene, props, costumes, lighting, sound, green plants, etc. to create a theme atmosphere and create a perfect theme park. From the moment of entering the park, visitors can integrate into the rich theme atmosphere of the theme park and obtain a recreational experience that cannot be replicated.