Time:2020-4-22
In 2019, some changes have taken place in the Chinese travel industry. In the foreseeable future, China's cultural tourism industry market will usher in strong demand, and China will become the world's largest cultural tourism consumer market.
▲Shanghai Disney
As we all know, the tourism industry relies heavily on holidays, especially Golden Week. Affected by the epidemic, this year's Spring Festival holiday and the May 12 Golden Week, tourism and entertainment have been hit hard. From the opening of the stock market four days later this year, the attractions and tourism sector fell -9.56%. It can be seen that the impact of the epidemic on tourism is in line with market expectations.
▲Legoland New York
Under the epidemic situation, the economies of various regions will inevitably be significantly impacted, residents' activities are restricted, and consumer demand is suppressed. However, recently, various policies across the country have launched the May 1st, Dragon Boat Holiday Two-in-One policy. Local governments encourage paid vacations and create a new Golden Week to promote consumption. After the epidemic, people will pay more attention to health and penetrate tourism activities into people's daily lives. Coupled with the introduction of the paid vacation policy, more and more people will be attached to the landscape, which is undoubtedly a huge opportunity for the domestic tourism market, so how to seize this opportunity?
Judging from the big data analysis of tourism economy in recent years, the popularization of tourism consumption has become a trend. Data show that rural residents 'tourism expenditure has maintained a rapid growth rate of more than 8%. Rural residents' tourism expenditure increased from 0.56 trillion yuan in 2013 to 0.87 trillion yuan in 2019, with a compound annual growth rate of 9.2%. From the perspective of per capita tourism expenditure, urban residents 'travel expenditure is much higher than that of rural residents, but from the perspective of the growth rate of per capita tourism expenditure, the growth rate of rural residents' per capita tourism expenditure has always been higher than that of urban residents. With the continuous promotion of rural revitalization, key support policies in the field of agriculture, rural areas and farmers, and poverty alleviation, the rural economic development and the growth of farmers' income will be further promoted, and thus the consumption of rural areas and farmers will be promoted. The rural tourism market has huge development Potential, therefore, after the outbreak, we should focus on cultivating rural residents' tourism consumption, dig deep into the tourism sinking market, and pay attention to the recovery of the consumer industry in tourism. The future is bright.
▲Nanjing Plaza Happy World
The crisis came unexpectedly, sighs had no effect, and hesitation wasted time. We must see that the difficulties are only temporary. After the crisis, the amusement market will continue to develop. As long as we face difficulties positively and improve our ability, we will not only survive the crisis, but also develop better after the crisis. Now many areas have taken action, and many places have begun to resume work. Therefore, we must mobilize all the members to enter a state of combat and work together to effectively respond. Analyze the problems faced, formulate a reasonable business plan, plan and plan for this industry, do a good job in health prevention and control, and welcome the arrival of opportunities.
▲Children's Paradise of Xining
In short, we are not afraid or panicked in the face of the epidemic. Instead of waiting for the cold winter, we should embrace spring.
▲Yinji Jiabao Land
▲Shunde OCT Harbour Plus Haishen Mountain
The tourism industry is very fragile. An epidemic is almost a "disaster", but we should be more confident that this industry is very vital. Whether it is SARS in that year or various problems encountered afterwards, we all have Come through. I firmly believe that after defeating the epidemic, the tourism industry will develop to a new height in the future!
▲Beijing Universal Studios