As one of the most important types of modern tourism resources, theme parks focus on the theme culture to meet the multi-faceted experience needs of tourists, continue to innovate and develop, and are increasingly favored by people. Investors are also paying attention to the IP + theme park model. The thinking direction of theme park planning, and this direction is also an important factor for the success of future park operations.

What is IP? The explanation on Baidu's entry is "knowledge ownership", which is extended to "exclusive symbol". IP can be figurative or abstract, and it is a key element that distinguishes a thing from other things.

Thematic

Vividness

unique

Storytelling

Detonation

Interactivity

Ductility

Symbolic

Innovative

Systematic

Behind every theme park, there is a unique cultural, ecological and industrial background. Especially in China, which has a long history, every piece of land has left countless moving elements. However, many elements have been blurred or submerged in history. Well, as a planner for the paradise, we must first excavate these elements from the clues. Dig and put it in your head. The collection of statistics in the early stage of theme park planning work to determine the theme is a very painful process because of the large amount of information or lack of information. But once found, it will find the logo for the paradise.