The Paris Natural Village, covering a total area of 259 hectares, covering an area of 120 hectares in the first phase, is Europe’s largest eco-environmental protection resort, with a total investment of 700 million euros, including 200 million euros of government investment. Relying on the strong support and endorsement of the government, it, along with Charles de Gaulle Airport and the La Défense CBD business district where the Arc de Triomphe is located, is listed as a "French Interest Project" and is an urban renewal project of certain political significance. 

Ⅱ. Location choice: suburban city, convenient transportation, adjacent to hot spots The natural village of Paris, located in the eastern part of the greater Paris region, is located at the junction of the international city and nature. It has a unique geographical location. 

"Tourism + real estate" is not a unique development model in China. In this project, real estate is also a very important investment return and capital flow balance section.

The natural village of Paris is equipped with 916 holiday villas and apartments distributed in five major leisure worlds. The supporting real estate adopts the model of sale and leaseback. Investors purchase houses (finished decoration including furniture) and entrust them to PVCP Group for full operation and management. After income is generated, investors can obtain income.

Owns 916 holiday villas and apartments

According to the promotional materials of PVCP Puwei Real Estate, the total price of each house is between 24 and 460,000 Euros, and the average price is almost 5000-7000 Euros/square meter, plus a terrace and garden area. Freehold property rights can be resold at any time, and the 10-year lease can be renewed. During the lease period, there are no management and maintenance costs, and the annual net income is 4%. In addition, after purchasing a house, investors can choose to own part of the holiday exchange right, that is, they can take vacations in more than 200 resorts in different parts of Europe under the umbrella of the PVCP Group.

5. Green nature: the eternal theme of man and nature, the sublimation of humanistic pursuit Another commendable aspect of the Paris Natural Village is its respect for nature and sustainable ecological development. As the largest ecological resort in Europe, the design positioning is the encounter between man and nature. The overall design pays great attention to the combination of green environmental protection, clean energy, health and happiness, and cultural exchanges. This advanced tourism project development concept has undoubtedly brought new inspiration to the current development boom in China's beautiful villages and characteristic small towns.

Harmony between man and nature is fundamental. Whether in the concept of parent-child leisure and vacation or in resort operations, the natural village of Paris has become a benchmark for eco-tourism in Europe and even the world.

02. From the development model of the French PVCP Group  

Look at the similarities and differences of the development environment at home and abroad. Cases of enterprises and business models The trader of the natural villages of Paris: Pierre & Vacances-Center Parcs Group (PVCP) is a veteran European parent-child leisure resort developer founded in 1967. Currently, it has built more than 280 resorts around the world, providing services ranging from building resorts to selling real estate. One-stop service to the resort operation. Its business model and product system can be compared and analyzed very well with the domestic "tourism + real estate" development, which is of great reference significance for the development of the domestic parent-child leisure industry. 1. PVCP Sun Season Holiday Park Product Architecture PVCP’s iconic parent-child leisure vacation brand is Sunparks ®, which uses short vacations around big cities, holiday cabins shared by the whole family, rich activities for all ages, indoor and outdoor heated water parks, and large rural creative markets. feature.

1-3 hours: A short trip to the suburbs of the city is a golden circle for parent-child leisure and vacation.

Facilitating family travel is the primary condition for selecting the location of the Sun Season Resort Park. This is the key to ensuring the park's passenger flow and room occupancy rate. Therefore, each park is located in a 1-3 hour drive around the big city. N-type style: the integration of design art, local characteristics and rural environment, living in nature to create a sense of vacation. In terms of accommodation, Sun Season Resort Park is mostly creative based on local architectural styles, and adheres to the design concept of integrating humans and nature. All holiday cottages are either built near the lake or hidden in the forest, all following the principle of inviting nature into the room. This kind of resort real estate is completely different from many domestic developers who directly move urban real estate to the resort area, and there is no utilitarian product with design aesthetics.

In summary, we can find that the product system of the entire Sun Season Resort Park is very comprehensive, from indoor to outdoor, taking into account the content of parent-child leisure and entertainment throughout the year. In addition to the water park, more products are in content experience, rather than relying on the hardware stacking of entertainment equipment.

2. The product difference between parent-child leisure and traditional parent-child holiday

Speaking of PVCP and Sunparks, they will definitely be compared with another well-known resort company, ClubMed, which is also from France and also based on parent-child customer base. These two products are also the difference between typical short-distance parent-child leisure and long-distance parent-child vacation products. Sun Season Holiday Park is based in the suburbs of the city and tends to serve urban residents for short-term and short-distance vacations many times a year, so it is equipped with a certain volume of constant temperature hardware equipment and amusement activities throughout the year. The investment in construction costs is relatively high, and real estate sales must be used to ensure cash flow. There are only two typical styles of Club Med: alpine skiing and Sunny Island, so the seating area is very limited, and the distance from big cities is much longer. The products are more suitable for long-distance vacations, mainly self-owned or leased properties The daily operation of the company is the main income. Its parent-child content does not have much hardware configuration, and prefers soft services, namely MiniClub and G.O. MiniClub is similar to the kindergarten's hosting model and has interesting courses for different age groups. The purpose is to liberate parents and allow adults to have their own romantic time on vacation. Parent-child projects do not necessarily mean that the adults play with the children, or always take care of the children. It can also make adults and children have their own happiness. This is a very interesting foreign concept.

And G.O is the abbreviation of "Gentil Organisateur" in French, which means: kind organizer. They are the soul of every resort. They are not only the reception staff serving tourists, but also your friends or playmates. They teach you to experience various thrilling activities and even have breakfast with you. They usually come from all over the world, possess one skill, proficient in more than two languages, and are versatile.

European Resort

2. Land conditions

Europe and the United States are mostly privatized land, which has a greater advantage in land costs. In China, land support and policy subsidies from the government or other parties are extremely important.

3. Industrial orientation

The difference in the benefits of different industries will form industry trends, which will greatly affect the "initial intention" of the project. This is very important for whether a cultural tourism project can be done well, and it is also an inevitable law of business behavior. There is no huge profit in European real estate development, so developers do not have much motivation for enclosing large-scale real estate. Although the house is also sold, the rent-back after sale is fundamentally based on actual operations to make money. Therefore, cultural tourism real estate development companies such as PVCP will continue to polish iterative holiday products for decades, and pursue excellence in all aspects of quality.

The “initial intention” often determines the “result”. With the firm implementation of the “housing to live without speculation”, real estate benefits continue to decrease, although it will reduce the real estate capital flowing into the tourism industry, leading to a decline in tourism investment. But in the long run, reasonable real estate benefits are the guarantee for the healthy development of the cultural and tourism industry.