Time:2021-8-10
With the improvement of people's living standards and the diversified development of demand, night amusement has become the focus of profitability pursued by scenic spots, parks, museums, and tourist towns. The night economy has also become a new engine for urban regeneration, economic growth and cultural creation. How to extend travel time and increase the participation and stay time of tourists in scenic spots? How to increase the fun and participation of night projects? How to detonate the market with good night products? Today, we will take the zoo night tour as an example to analyze the immersive night tour of the Toronto Zoo and the multimedia night tour experience of the Singapore Zoo. Let’s take a look at how a mysterious and exciting zoo night tour is created, attracting gold and eye-catching? The "night tour" experience created by the Toronto Zoo and Singapore Zoo does not involve real animals throughout the whole journey. It is not the "night tour" zoo that we normally understand-increase the sightseeing of nocturnal animals, extend the night tour time, increase the lighting and fireworks, and also It is not the kind of modern nocturnal biology museum that can be seen in other zoos in the world. Its core is an innovative zoo night tour cultural feature created through modern technology, immersive scene experience, and story plot.
The Toronto Zoo is the largest zoo in Canada. It is located in the Scarborough District of Toronto, Ontario, covering an area of 287 hectares (710 acres). At present, there are more than 460 species and more than 5,000 animals in the park.
The scale can be regarded as the world's first. In addition to watching animals during the day, the "dream and immersive lighting show" at night has become the biggest highlight of the zoo.
After nine months of construction, the Toronto Zoo in Canada has created a fantastic night tour project for the first time-the dreamy immersive lighting exhibition Terra Lumina, which is the 11th new night immersive experience in the Lumina Night Walk series of Moment Factory.
This night walking experience of light and shadow aims to embody the theme of "a future world where humans and animals live in harmony with nature". Dolf DeJong (CEO of Toronto Zoo) said in his speech that facing the future world, we should stop and think about our role, recognize it in different ways, and think about what we can learn from it, so that we can be full of Keep moving forward with confidence. After night falls at the Toronto Zoo, you will be invited to enter a 1.5-kilometer immersive experience trail, and this is a road that will take you into the fantasy world of 2099.
When you enter the 2099 miracle of light and shadow, your journey begins. The forest is integrated with various lights. The combination of nature and technology, many of the projection effects in the forest are very shocking. You will be attracted by these vibrant lights, multimedia effects, as well as amazing video projections and original music scores, and enter a future world full of possibilities.
▲TERRA LUMINA ROUTE MAP
The entire light corridor is 1.5 kilometers long, and the approximate walking time is about 45-60 minutes. Terra Lumina displays the story clues and themes through 10 areas.
Welcome area
Walk into this door of night and prepare to go through a bright miracle.
Arched passage
A "circular channel" officially opened the journey. The mist is lingering, revealing mystery, as if stepping on this doorway, you will be sucked into another world of light by this mist.
Luminous Forest
Go through the digital light path and come to a magical forest of phantom light. The light beams shed from the woods and danced with the music, falling like a whole green galaxy.
Wolf welcome
Passing through this area, a "wolf howl" greeted guests from afar. Under the call of the leader, the wolves cheered and jumped, welcoming the arrival of mankind.
Polar power
A glacial polar region is shown under the holographic projection. When human beings live in peace with nature, the glacier polar region regenerates from the ocean, slowly telling the history of change.
Disappeared species
In the depths of the forest, a luminous cocoon is attracting people's attention. This species is already in danger. A brief interpretation of a short story calls for people to cherish the creatures on the earth.
Life circle
Here, visitors can personally choreograph a magical rhythm of light music. Knock on the luminous drum head, let the light change effect change with the melody of the drum, and release more bright power.
Singapore Zoo-A night of phantom rainforest, attracting 1.9 million visitors every year
Singapore Zoo is the first zoo in the world to adopt an "open concept" to operate. Say goodbye to fenced cages and go to "encounter" animals in the rainforest. From about 300 animals when it opened, to 2,400 animals of more than 300 species today, the number of visitors is as high as 1.9 million every year, and it is increasing year by year. Not only that, the zoo has also successfully reproduced many critically endangered species, and has been hailed as one of the best zoos in the world, and has gained global recognition.
The Night of Magic Rainforest is to commemorate the 45th anniversary of the Singapore Zoo, and launched a multimedia night experience with a safari park as the background, combining light, shadow and sound effects. It is the first new night tour attraction launched by the Singapore Zoo and the first in Southeast Asia. The total length of the phantom rainforest is about one kilometer, and 13 themes including the treetop trail, the phantom light road, the light wooden house, and the shimmer island are planned.
There are 10 experience areas, and 3 of them have interactive links. Everyone can have their own role concept in the rainforest, integrate the story into the landscape, and lead the visitors to encounter the eight virtual animal messengers (Creature Crew) in a unique narrative way, and lead the hero team in this hero team Next, start an unparalleled magical adventure.
▲route map
You can play with the animals, listen to the sounds of the animals together, or walk in the light rain forest to enjoy the dazzling visual colors, allowing visitors to feel the vitality of the tropical rain forest and nature.
Every visitor wears an RFID wristband. Different animals have different personalities and responsibilities. Each animal is represented by a different colored wristband. When the visitor puts on the wristband and enters the event site, the wristband will become the trigger to participate in certain activities. Device. Different wristbands will trigger different animal images during the activity.
Into the rainforest adventure
Pulling aside the vines in front of the gate, passing through a shining arch, a "white tiger" projected by lights roared out of the bushes, her name is Tairee, and invites you to explore the world of the biological team!
Rainforest Virtue Garden
There are a rainforest guard composed of 8 virtual animals, including orangutans, bats, sloths, chameleons, otters, pangolins, hornbills, and white tigers. Each one represents a special virtue. For example, the orangutan is Maya. Creativity; the bat is Pangqiu, which represents generosity; the cat is named Terry, which represents courage.
Visitors can also use the interactive games in the park to test which animal's traits are closest to those in the rainforest. They will guide you all the way to a whimsical rainforest night! A luminous channel full of "fireflies", green light dances around you, like a dream country. The luminous technology used by these lights will neither affect the rest of the animals nor the normal growth of plants.
Rainforest Fluorescent Avenue
Singing to the microphone of the rainforest guards of your choice here can regenerate the rainforest. Corresponding animals will also appear on the opposite streams and cliffs. It is very interesting to nod to you.
Rainforest Guardian Chorus
Every member of the rainforest guard will appear in turn to help you complete the task and restore the natural ecology of the earth.
It can be seen that the "night tour" experience created by the Toronto Zoo and Singapore Zoo does not involve real animals in the whole process. It is not the "night tour" zoo that we normally understand-open nocturnal animal tours, extend the night tour time, and increase light fireworks , It's not the kind of modern nocturnal biology museum that can be seen in other zoos in the world. Its core is to create innovative zoo night tour cultural characteristics through modern technology, immersive scene experience, and story plot. Previously, many zoos in China have tried the night mode, trying to increase the night economy by extending the night tour time in the park and opening tours based on nocturnal animals, and also added corresponding new products such as zoo night tours. Etc., the new model of "tourism + research" has also attracted much attention, but due to issues such as passenger flow and operating costs, it will eventually test the water or stop it in the short term.
Zoo night tours need to be designed and arranged according to local conditions based on the adaptability of animals and plants, the needs of tourists, and the climatic factors of various places, taking into account the protection of animals and natural ecology, especially the lighting technology In terms of the use of, it is necessary to consider that it will neither affect the rest of animals nor the normal growth of plants; second, it is necessary to innovate the night tour format and create a new way of experiencing territorial culture. Good night tourism products must be based on theme parks.
The idea is to design people's experience and interaction to bring visitors a sense of participation. For example, Toronto Zoo and Singapore Zoo create immersive tours with animal themes, innovative storylines, and no real animals are required to participate in the whole process. ; The third is to calculate the "economic account." Operating a night zoo, passenger flow recovery and night operating costs are the most important issues. Just like Singapore is located near the equator, the temperature and the length of day and night are the same throughout the year. Therefore, there is no problem of low and peak season operations. Most scenic spots and zoos in China have The challenge is long in summer and short in winter.